Research +
Design Consultants
Take the
Guesswork Out of
Business Decisions
The average adult makes 35,000 decisions / day.
How many of these are business decisions?
How often are we forced to make a best guess?
At inFORMD we help you make business decisions with the support of customer feedback, market data, and design expertise.
Our Mission
Have you attended research share-outs where key design questions come up for the first time?
Power of Research + Design
Have you worked with teams where the process seems more complicated than the project itself?
Make it Simple
We lean on researchers and designers on all projects.
We simplify our process to get you results, faster.
Our Toolbox
User
Research
Direct conversations and testing with customers
Interviews
Observations
Focus Groups
Usability
Market
Research
Surveys and secondary market research
Surveys
Pricing Studies
Market Reports
Design
Physical, digital, and branding design
Graphic
Industrial
Branding
HCD
Process
Full Human Centered Design process
Our Team
-
Niccolo Padovani
Founder + Research Lead
10 years of experience in customer research, market research, and innovation
-
Xiaowen Liu
Market Research Lead
10 years of experience in market research and economics
-
Natalie Porter
Customer Research Lead
10 years of experience in customer research and anthropology
-
Matteo Padovani
Design Lead
10 years of experience in industrial and graphic design, branding, and innovation