simplifying research + design consulting
the average adult makes 35,000 decisions a day,
how many of these are business decisions?
At inFORMD we help you make business decisions with the support of customer feedback, market data, and design expertise
have you attended research share-outs where key design questions come up for the first time?
why research + design
have you worked with teams where the process seems more complicated than the project itself?
simplifying the process
we lean on researchers and designers on all projects
we simplify our process to get you results, faster
Our Mission
User
Research
Direct conversations and testing with customers
Interviews
Observations
Focus Groups
Usability
Market
Research
Surveys and secondary market research
Surveys
Pricing Studies
Market Reports
Design
Physical, digital, and branding design
Graphic
Industrial
Branding
HCD
Process
Full Human Centered Design process
Our Toolbox
The Team
Niccolo Padovani
Customer Research Lead
10 yrs customer research + innovation
Xiaowen Liu
Market Research Lead
10 yrs market research + economics
Natalie Porter
Customer Research Lead
10 yrs customer research + anthropology
Matteo Padovani
Design Lead
10 yrs industrial + graphic design