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Logistics Cheat Sheet
User Research
Sample Size
Small - 4 to 6
Med - 6 to 12
Large - 12 to 20
Timeline
Standard - 4 to 6 weeks
Interviews
Sample Size
Small - 1 to 2
Med - 3 to 5
Large - 6 to 10
Timeline
Standard - 6 to 8 weeks
Observations
Sample Size
Small - 2 groups of 4 to 6
Med - 3 to 4 groups
Large - 4 to 5 groups
Timeline
Standard - 4 to 6 weeks
Focus Groups
Sample Size
Small - 3 to 4
Med - 5 to 8
Large - 8 to 10
Timeline
Standard - 4 to 6 weeks
Usability Testing
Market Research
Sample Size
Small - 50 to 100
Med - 100 to 200
Large - 200 to 400
Timeline
Standard - 4 to 6 weeks
Surveys + Pricing
Sample Size
n/a
Timeline
Standard - 2 to 4 weeks
Market Research
Full HCD Process
Multi-Phase Process
1. Exploratory Research
2. Ideate + Prototyping
3. Testing Concepts
4. Refine Winning Concepts
Sample Size
Depends on methods used
Timeline
Standard - 10 to 12 weeks