Speak to customers directly to deeply understand their experiences and needs.
interviews
Evaluate precisely how easy, or difficult, to use your product is to inform design.
usability studies
Spend time with customers in their environment to learn how things really work.
observations
Talk shop with customers across segments to find out what’s in and what’s out.
focus groups
Speak to customers directly to deeply understand their experiences and needs.
surveys
Evaluate precisely how easy, or difficult, to use your product is to inform design.
pricing studies
Spend time with customers in their environment to learn how things really work.
market research
Talk shop with customers across segments to find out what’s in and what’s out.
conjoint
Speak to customers directly to deeply understand their experiences and needs.
industrial design
Evaluate precisely how easy, or difficult, to use your product is to inform design.
branding
Spend time with customers in their environment to learn how things really work.
graphic design
Talk shop with customers across segments to find out what’s in and what’s out.