Research +
Design Consultants
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The average adult makes 35,000 decisions / day.
How many of these are business decisions?
How often are we forced to make a best guess?
Take the
Guesswork Out of
Business Decisions
At inFORMD we help you make the most important business decisions with the support of high quality customer feedback, market data, and design expertise.
Our Mission
Have you attended research share-outs where key design questions come up for the first time, and vice-a-versa?
We lean on the unique expertise of researchers and designers on all projects.
Power of Research + Design
Have you worked with teams where the process seems more complicated than the project itself?
We simplify our process and outputs to get your team to high quality results, faster.
Make it Simple
Our Toolbox
User
Research
Data gathered through direct conversations with customers.
Interviews
Observations
Focus Groups
Usability
Market
Research
Data gathered through surveys and secondary market research.
Surveys
Pricing Studies
Market Research
Designs created with a deep understanding of customer + market.
Design
Graphic
Industrial
Branding
HCD
Process
Full HCD process moving through phases of research + design.
Our Team
Niccolo Padovani
Owner + Customer Research Lead
10 yrs of customer research + innovation
Xiaowen Liu
Market Research Lead
10 yrs of market research + economics
Natalie Porter
Customer Research Lead
10 yrs of customer research + anthropology
Matteo Padovani
Design Lead
10 yrs of industrial + graphic design
High Tech
Consumer Goods
Life Sciences
Medical Products
Finance
Education
Industries
Stuff
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